West Elm is a modern home furnishings brand that combines contemporary design with a commitment to sustainability and ethical production. Launched in 2002 by Williams-Sonoma, Inc., West Elm began with a catalog and opened its first retail store in Brooklyn's DUMBO neighborhood in 2003. The brand quickly gained popularity for its clean lines, global influences, and accessible price points, appealing to design-conscious urban dwellers.
West Elm's mission is to make it simple to express personal style at home with unique, affordable, authentic, and responsible products. Over 60% of its products support at least one sustainability initiative, including the use of FSC-certified wood, organic cotton, and certifications like GREENGUARD and OEKO-TEX®. The brand also partners with local artisans through its LOCAL program, offering handcrafted goods and workshops across the U.S.
In addition to its retail offerings, West Elm has expanded into hospitality with plans to open boutique hotels that reflect its design ethos and community focus. Collaborations with designers like Pierce & Ward and Billy Cotton further showcase West Elm's dedication to blending modern aesthetics with functionality. By prioritizing sustainability, community engagement, and innovative design, West Elm continues to redefine modern living spaces.
