craftsmanship, and digital innovation. Founded in 2011 by Art Lee, inspired by his grandfather's mid-century furniture legacy, Rove began as an e-commerce pioneer and has since expanded with showrooms in Los Angeles, Miami, and other key cities.
The brand is renowned for its handcrafted pieces made in artisan workshops, utilizing premium, eco-friendly materials like FSC-certified woods, vegan suede, and corduroy velvet. This commitment to sustainability is evident in their eco-design initiatives and use of non-toxic fabrics.
Rove's collections often result from collaborations with cultural icons. Notably, the Journeys Collection with John Legend features earthy tones and soft textures, while the Maria Collection, designed with tennis champion Maria Sharapova, showcases minimalist elegance with multifunctional designs.
Beyond furniture, Rove enhances the customer experience with digital tools like AR visualization and a 3D Room Planner, allowing customers to design their spaces virtually. Their membership program offers perks like exclusive discounts and early access to new collections.
With a mission to make luxury home design accessible and sustainable, Rove Concepts continues to set new standards in the furniture industry.
