Benjamin Moore has been a cornerstone of American paint innovation since its founding in Brooklyn in 1883. Built on principles of quality, integrity, and community, the company remains committed to its original mission: delivering exceptional value while supporting a network of independent retailers across the country.
Now headquartered in Montvale, New Jersey, and operating as a subsidiary of Berkshire Hathaway, Benjamin Moore leads the industry with its proprietary Gennex® Color Technology. This innovation ensures vibrant, long-lasting colors and superior performance, even in the most challenging environments.
The brand’s extensive portfolio includes standout lines like Aura®, Regal® Select, and ben®, as well as specialty coatings such as Scuff-X® and Advance®. Its color collections—featuring over 3,500 hues—are beloved by designers and homeowners alike, with bestsellers like White Dove, Hale Navy, and Revere Pewter consistently topping the charts.
Beyond product excellence, Benjamin Moore is deeply invested in community and craftsmanship. The company partners with nonprofits and artisans, exemplified by collaborations like the Williamsburg Collection and Alpha Workshops wallpaper capsule, which blend historical inspiration with modern design.
With a legacy spanning over 140 years, Benjamin Moore continues to set the standard in paint quality, color innovation, and customer trust—making it the go-to choice for professionals and DIYers seeking timeless results.
